| Description |
xiii, 337 pages ; 23 cm |
| Contents |
Machine generated contents note: pt. I The Basics -- 1. What Is Media Ethics? -- Ethics and the Act of Communication -- Ethics or Morals? -- The Media and Morality -- Moral Excuses -- Can Personal Ethics Become Professional Ethics? -- Media Similarities: The Common Threads -- Media Differences: A Coat of Many Colors -- Forming Ethical Standards for the Mass Media -- Can the Media Be Ethical? -- 2. Moral Claimants, Obligation, and Social Responsibility -- Relationships among Media and Their Claimants -- Functional versus Moral Obligation -- The Nature of Obligation -- The Libertarian Approach -- The Social Responsibility Approach -- What Does It All Mean? -- 3. The Media and Professionalism -- Central Features of Professionalism -- Secondary Features of Professionalism -- Are the Media Industries Professions? -- Service to Society -- The Professional-Client Relationship -- Ethics Codes -- Profession versus Professionalism -- pt. II The Theories -- 4. Introduction -- Why Don't We Just Act Ethically? -- Why Can't We All Be Right? The Dilemma of Relativism -- Why We Reason the Way We Do -- Social Contract Theory: The Debate between the One and the Many -- 5. The Argument over Means and Ends -- Consequential Ethical Theories -- Duty-Based Ethical Theories -- 6. Virtue and Caring -- Virtue Ethics -- The Ethic of Care -- 7. Free Speech -- History of Free Speech in the United States -- John Milton and the Marketplace of Ideas -- The Liberty Theory -- Free Speech and the Individual versus Society -- Liberty-Limiting Principles -- Satire and Freedom of Expression: A Special Case -- What Does It All Mean? -- 8. A Checklist for Ethical Decision Making -- How to Choose Applicable Theories -- Organizing Your Approach -- The Checklist -- An Example -- What Does It All Mean? -- pt. III Issues and Applications -- 9. Ethical Issues Common across the Media -- To Tell the Truth -- Truth as a Legal Concept -- Truth and the Act of Communication -- Can We Tell Truth from Fiction? -- Avoiding Harm -- What Does It All Mean? -- 10. Ethical Issues Common to Both Public Relations and Advertising -- What's the Difference between PR and Advertising? -- Public Relations, Advertising, and the First Amendment -- Ethics and Persuasion -- Propaganda versus Persuasion -- What Does It All Mean? -- 11. Ethics and Public Relations -- What Is Public Relations? -- Ethical Approaches Specific to Public Relations -- Special Issues in Public Relations Ethics -- What Does It All Mean? -- 12. Ethics and Advertising -- What Is Advertising? -- Ethical Approaches Specific to Advertising -- Special Issues in Advertising Ethics -- What Does It All Mean? -- 13. Ethics in News Journalism -- The Broad Issues in News Journalism -- Ethical Approaches Specific to News Journalism -- Special Issues in Journalism Ethics -- What Does It All Mean? |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Mass media -- Moral and ethical aspects.
|
| LC no. |
2017006661 |
| ISBN |
9781138700970 (hardcover) |
|
1138700975 (hardcover) |
|
9781138700987 (paperback) |
|
1138700983 (paperback) |
|
