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Book Cover
Book
Author Getz, Donald, 1949-

Title Festivals, special events, and tourism / Donald Getz
Published New York, N.Y. : Van Nostrand Reinhold, 1991

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  338.4791 Get/Fse  TEMPORARILY UNAVAILABLE
Description xvii, 374 pages : illustrations ; 24 cm
Contents Ch. 1. Event tourism -- Ch. 2. Perspectives and definitions -- Ch. 3. Trends and consumer research -- Ch. 4. Initiatives in English-speaking countries -- Ch. 5. Destination planning and marketing -- Ch. 6. Product development and promotion -- Ch. 7. Planning and marketing for individual events -- Ch. 8. Developing tourism potential -- Ch. 9. Case studies -- Ch. 10. Methods for evaluation and impact assessment -- Ch. 11. Conclusions and future perspectives
Summary "Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning." -page 1
Analysis Consumer
Cost benefit analysis
Economics
Evaluation
Festival
Market research
Marketing
Planning
Survey
Tourism
Tournament
User demand
Notes Includes index
Bibliography Bibliography: pages 345-361
Subject Festivals.
Tourism.
LC no. 89078073
ISBN 0442237448
Other Titles Festivals, special events, & tourism