| Description |
1 online resource (xix, 183 pages) : illustrations |
| Contents |
I. Introduction to gay and lesbian tourism -- II. Research: The demographic and economic profile -- III. What makes a destination or travel product gay-friendly? -- IV. Marketing: Starting your own tourism campaign -- V. Building stakeholder support -- VI. Overcoming challenges -- VII. Future Trends -- VIII. Terminology: Getting it straight |
| Summary |
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record |
| Subject |
Gay travelers.
|
|
Tourism -- Marketing.
|
| Form |
Electronic book
|
| ISBN |
008055458X (electronic bk.) |
|
0750682329 |
|
9780080554587 (electronic bk.) |
|
9780750682329 |
|
