| Description |
Online resource |
| Prior Title |
Jahrbuch der Absatz- und Verbrauchsforschung (Online) |
|
Jahrbuch der Absatz- und Verbrauchsforschung. English. Yearbook of marketing and consumer research |
| Later Title |
NIM Marketing Intelligence Review |
| Related To |
Merger of: Jahrbuch der Absatz- und Verbrauchsforschung, and: Yearbook of marketing and consumer research |
|
Issued also in German with the same title, 2014- |
| Notes |
Print version published: Nürnberg, Germany : GfK Nürnberg, 2009- |
|
Adapted and rewritten versions of articles selected from leading marketing journals |
|
Mode of access: World Wide Web |
|
In English, with summaries in German |
| Issuing Body |
Issued by: GfK Nürnberg |
| Notes |
ISSN Portal, viewed January 26, 2015, shows no ISSN assigned to to online version yet (ISSN 1865-5866 was assigned to regular print version). DLC |
|
Description based on: Volume 1, issue 1 (May 2009); title from issue contents page (De Gruyter Online, viewed January 25, 2015) |
|
Latest issue consulted: Volume 6, issue 2 (Nov 2014) (De Gruyter Online, viewed January 25, 2015) |
| Subject |
Marketing -- Periodicals
|
| Form |
Electronic journal
|
| Author |
Gesellschaft für Konsum-, Markt- und Absatzforschung (Germany)
|
| LC no. |
2015204008 |
| ISSN |
1865-5866 |
|
