Title Global account management : what it is and what it isn't / George S. Yip

Published London : Henry Stewart Talks, 2014

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (39 min.)) : colour, sound Series Global strategy Henry Stewart talks. Business and management collection. Global strategy Contents Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy -- Organization -- Global customers -- Customer relationship management Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Customer relations -- Management. Globalization -- Economic aspects International business enterprises -- Management Marketing -- Key accounts. Strategic planning. Selling -- Key accounts. globalism. Selling -- Key accounts Customer relations -- Management Globalization -- Economic aspects International business enterprises -- Management Marketing -- Key accounts Strategic planning Form Streaming video

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