| Description |
x,454 pages,16pages of plates : illustrations(some color),facsimiles(some color),maps,form ; 25cm |
| Series |
The Gregg/McGraw-Hill marketing series |
|
Gregg/McGraw-Hill marketing series.
|
| Notes |
Advertising (BNB/PRECIS) |
|
Previous ed. : New York : McGraw-Hill, 1973 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising.
|
| LC no. |
79018152 |
| ISBN |
0070090351 |
|
