Title Harvard business review on marketing

Published Boston, Mass. : Harvard Business School ; [London] : McGraw-Hill] [distributor], [2001] ©2001

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Har/Hbr		AVAILABLE

Description vii, 182 pages ; 21 cm Series The Harvard business review paperback series Harvard business review paperback series. Contents The Brand Report Card / Kevin Lane Keller -- Bringing a Dying Brand Back to Life / Mannie Jackson -- How to Fight a Price War / Akshay R. Rao, Mark E. Bergen and Scott Davis -- Contextual Marketing: The Real Business of the Internet / David Kenny and John F. Marshall -- The Lure of Global Branding / David A. Aaker and Erich Joachimsthaler -- Are the Strategic Stars Aligned for Your Corporate Brand? / Mary Jo Hatch and Majken Schultz -- Torment Your Customers (They'll Love It) / Stephen Brown -- Boost Your Marketing ROI with Experimental Design / Eric Almquist and Gordon Wyner Notes Contains articles previously published in the Harvard business review Bibliography Includes bibliographical references and index Subject Branding (Marketing) Marketing. Marketing -- Management. LC no. 2002100251 ISBN 1578518040 paperback

Other Titles On marketing Marketing OTHER TI Harvard business review

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