| Description |
xiii, 290 pages ; 24 cm |
| Contents |
1 Introduction: critical thinking and interdisciplinary perspectives -- 2 Public relations: defining the discipline and the practice -- 3 Reputation, image and impression management -- 4 Risk, issues and ethics -- 5 Public affairs and the public sphere -- 6 Media perspectives: critique, effects and evaluation -- 7 Health communication and social marketing -- 8 Public relations and management -- 9 Organizational communication: understanding and researching organizations -- 10 Public relations in 'promotional culture' and 'in everyday life' -- 11 Public relations in a globalized world -- 12 Key thinkers and thought in public relations |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
|
| LC no. |
2007923330 |
| ISBN |
9781412930475 (hbk.) |
|
1412930472 (hbk.) |
|
1412930480 (paperback) |
|
9781412930482 |
|
