1. Introduction to health communication -- 2. The changing sociocultural context -- 3. The changing healthcare context -- 4. The history of health communication -- 5. Health communication audiences -- 6. Understanding health behavior -- 7. Understanding communication -- 8. Steps in the health communication process -- 9. Traditional approaches to health communication -- 10. Contemporary approaches to health communication -- 11. Case studies in health communication -- 12. Evaluating the impact of health communication -- 13. The future of health communication
Summary
"By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses."--Jacket
