| Description |
1 streaming video file (22 min.) : digital, mono, SWF file, sound, color |
| Series |
Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends |
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Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends
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| Contents |
Challenging times -- Negative perceptions -- Profiteering -- Intensive sales and marketing activities -- Poor research and development strategies -- Poor productivity and lack of innovation -- Safety concerns -- Lack of transparency and credible information -- Facing the issues -- Perception is reality -- Rebuilding trust -- Creating a single voice -- Restoring the industry's image and enhancing the effectiveness of our industry's voice -- Innovation -- Research and development -- Impact -- Industry as resource leader |
| Notes |
Animated audio-visual presentation with synchronized narration |
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Title from title frames |
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Mode of access: World Wide Web |
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System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+ |
| Subject |
Drugs -- Marketing.
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Pharmaceutical industry -- Marketing
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Pharmaceutical industry.
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Marketing.
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Drugs.
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Drug Industry
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Marketing
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Pharmaceutical Preparations
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marketing.
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Pharmaceutical industry
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Marketing
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Drugs
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Drugs -- Marketing
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Pharmaceutical industry -- Marketing
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| Form |
Streaming video
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