880-01 The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma
880-01/(N The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Applеђ́ةs operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma
Notes
Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Innovation: the paradox of back to the future