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Book Cover
Streaming video
Author Pennings, Johannes M.

Title Apple : creative destruction and the Icarus dilemma / Johannes M. Pennings
Published London : Henry Stewart Talks, 2017

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Description 1 online resource (1 streaming video file (7 min.) : color, sound)
Series Business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary 880-01 The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma
880-01/(N The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Applеђ́ةs operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Innovation: the paradox of back to the future
Title from title frames
Subject Apple Computer, Inc. -- Management
Computer industry -- Case studies
SUBJECT Apple Computer, Inc. fast (OCoLC)fst00591864
Subject Industrial management.
New products.
Success in business -- Case studies
Technological innovations -- Case studies
Industrial management.
Management.
New products.
Success in business.
Technological innovations.
Genre/Form Case studies.
Form Streaming video
Other Titles Innovation : the paradox of back to the future
Innovation : the paradox of back to the future
Innovation : the paradox of back to the future
Innovation : the paradox of back to the future