Title Aspen Aerogels : a capability-based framework for global expansion / Donald R. Lessard

Published London : Henry Stewart Talks, 2018

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (7 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study applies the RAT/CAT framework to Aspen Aerogels, a company specialising in aerogel-based insulation. By considering the relevance, appropriateness and transferability of its products; Aspen Aerogels internationalised effectively and as of 2014, over 70 percent of its total sales were exports Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Comparative advantage (International trade) Competition, International. International business enterprises -- Case studies Comparative advantage (International trade) Competition, International. International business enterprises. Genre/Form Case studies. Form Streaming video

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