Title The evolution and role of continuous medical education (CME) : integrate education and marketing for a stronger communication strategy / Barbara Macelloni

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (26 min.) : color, sound) Series Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-452X Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-4570 Henry Stewart talks. Business & management collection. Pharmaceutical marketing Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends Contents Contents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation Notes Animated audio-visual presentation with synchronized narration Title from title frames Mode of access: World Wide Web System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+ Subject Drugs -- Marketing. Medical education. Pharmaceutical industry -- Marketing. Education, Medical, Continuing. Marketing. Genre/Form Video recordings. Form Streaming video

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