Title Understanding the physician / Mike Owen

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (42 min.) Series Pharmaceutical marketing : latest insights, challenges, solutions and trends Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends Contents The world of the physician and the role that research can play in uncovering this world -- Understanding the beliefs and motivations of the physician -- Approaches and techniques that help us explore the beliefs and motivations of physicians -- Analysis and interpretation of the information we gather -- Using our research to help market brands more effectively Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Drugs -- Marketing. Pharmaceutical industry -- Marketing Physicians -- Psychology. Pharmaceutical industry. Marketing. Drug Industry Marketing Physicians -- psychology marketing. Pharmaceutical industry Marketing Drugs -- Marketing Pharmaceutical industry -- Marketing Physicians -- Psychology Form Streaming video

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