Title Getting the most from your life sciences advertising agency : how can doctors be influenced? / Barry Gowers

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (32 min.) Series Pharmaceutical marketing : latest insights, challenges, solutions and trends Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends Contents Why do we need creativity -- How do doctors as healthcare professionals react to medical advertising? -- Prescribers are specifiers, so how do they learn to trust their medicines? -- How do agency creatives build desire within tight regulatory guidelines? -- What do you need to optimize creativity? Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Drugs -- Marketing. Pharmaceutical industry -- Marketing Pharmaceutical industry. Marketing. Drug Industry Marketing marketing. Pharmaceutical industry Marketing Drugs -- Marketing Pharmaceutical industry -- Marketing Form Streaming video

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