Title American Heart Association and the Pharmaceutical Roundtable / Stephen M. Adler and Hallie Leighton

Published London : Henry Stewart Talks, 2017

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (2 min.)) : colour, sound Series Business & management collection Henry Stewart talks. Business & management collection Summary The case study reviews how the American Heart Association harnessed the collective power of several pharmaceutical companies to promote cardiovascular health messages across the US Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy Title from title frames Subject American Heart Association. SUBJECT American Heart Association. fast (OCoLC)fst00529511 Subject Charities -- Marketing -- Case studies Charities, Medical -- United States -- Case studies Health education -- Marketing Heart -- Diseases -- Prevention. Social marketing -- Case studies Charities -- Marketing. Charities, Medical. Health education -- Marketing. Heart -- Diseases -- Prevention. Social marketing. United States. Genre/Form Case studies. Form Streaming video Author Leighton, Hallie, presenter

Other Titles Results orientated cause marketing : the secrets of effective partnerships in corporate philanthropy HS talks H.S. talks Results orientated cause marketing : the secrets of effective partnerships in corporate philanthropy HS talks H.S. talks Results orientated cause marketing : the secrets of effective partnerships in corporate philanthropy HS talks H.S. talks

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