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Book Cover
Streaming video
Author Yip, George S. Speaker.

Title Global account management : what it is and what it isn't / George S. Yip
Published London : Henry Stewart Talks, 2014
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (39 min.) : color, sound)
Series Global strategy, 2056-4570
Henry Stewart talks. Business & management collection. Global strategy
Contents Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy -- Organization -- Global customers -- Customer relationship management
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Customer relations -- Management.
Globalization -- Economic aspects.
International business enterprises -- Management.
Marketing -- Key accounts.
Strategic planning.
Form Streaming video