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Book Cover
Streaming video
Author Gupta, Anil K. 1949- Speaker.

Title Globalization of market presence / Anil K. Gupta
Published London : Henry Stewart Talks, 2014
Online access available from:
HSTalks Business & Management Collection    View Resource Record  

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Description 1 online resource (1 streaming video file (46 min.) : color, sound)
Series Global strategy, 2056-4570
Henry Stewart talks. Business & management collection. Global strategy
Contents Contents: Unpacking global strategy -- Prioritization across SBUs/product lines, business units and country-markets -- Strategic importance of markets and the ability to exploit them -- Entry strategies -- Managing partner risk in cross-border alliances -- Degree of adaptation -- Speed of local and global expansion -- Examples including: Globalization of Marriott, Wal-Mart choice of markets and entry strategies -- Haier entering the U.S. -- McDonald's in India -- Starbucks Coffee in China
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Export marketing.
Globalization -- Economic aspects.
Globalization -- China.
Globalization -- India
Globalization -- United States
International business enterprises -- Management.
Marketing -- Management.
Organizational effectiveness.
Strategic planning.
Form Streaming video