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Book Cover
Streaming video
Author Le Meunier-FitzHugh, Kenneth Paul. Speaker.

Title Clarifying the roles of marketing and sales / Kenneth Le Meunier-FitzHugh
Published London : Henry Stewart Talks, 2010
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (36 min.) : color, sound)
Series The changing role of sales and salespeople : how to develop a long lasting relationship with your customers, 2056-4570
Henry Stewart talks. Business & management collection. Changing role of sales and salespeople
Contents Contents: Exploring the sales and marketing relationship -- Historically sales and marketing have been seen as a single functional area, but they have developed very different specialist skills, perspectives and cultures -- Problems in the sales and marketing relationship -- How to improve collaboration between sales and marketing -- The importance of the sales and marketing interface in creating superior business performance
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Marketing.
Form Streaming video