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Author
Yip, George S
Title
Global account management : what it is and what it isn't / George S. Yip
Published
London : Henry Stewart Talks, 2014
Click on the following:
HSTalks Business & Management Collection
Copies
Description
1 online resource (1 streaming video file (39 min.)) : colour, sound
Series
Global strategy
Henry Stewart talks. Business and management collection. Global strategy
Contents
Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy -- Organization -- Global customers -- Customer relationship management
Notes
Animated audio-visual presentation with synchronized narration
Title from title frames
Subject
Customer relations -- Management.
Globalization -- Economic aspects
International business enterprises -- Management
Marketing -- Key accounts.
Strategic planning.
Selling -- Key accounts.
globalism.
Selling -- Key accounts
Customer relations -- Management
Globalization -- Economic aspects
International business enterprises -- Management
Marketing -- Key accounts
Strategic planning
Form
Streaming video
Other Titles
HS talks
H.S. talks
HS talks
H.S. talks
HS talks
H.S. talks
HS talks
H.S. talks
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