Title Marketing in life sciences : healthcare services and healthcare digital products / Jean-François Denault

Published London : Henry Stewart Talks, 2020

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 online resource (1 streaming video file (17 min.) : color, sound) Series Marketing strategy, 2056-4570 Henry Stewart talks. Business & management collection. Marketing strategy Contents Marketing in life sciences -- Services versus products -- Examples and solutions -- Digital products and services -- Main issues of marketing healthcare services Notes Animated audio-visual presentation with synchronized narration Extended-form case study Title from title frames Subject Biotechnology industries -- Marketing -- Case studies Computer service industry. Life sciences -- Economic aspects Medical care -- Marketing Medical technology -- Marketing -- Case studies Biotechnology industries -- Marketing Computer service industry Medical care -- Marketing Medical technology -- Marketing Genre/Form Case studies Form Streaming video

  Permalink