Title Situation analysis / Jean-François Denault

Published London : Henry Stewart Talks, 2020

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (22 min.) : color, sound) Series Marketing strategy, 2056-4570 Henry Stewart talks. Business & management collection. Marketing strategy Contents Internal analysis -- External analysis -- SWOT (strengths, weaknesses, opportunities, threats) -- TOW (opportunities, weaknesses and strengths) -- Competitive analysis -- Customer analysis Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Business enterprises. Business planning. Marketing -- Management. Strategic planning. businesses (business enterprises) firms. Business enterprises. Business planning. Marketing -- Management. Strategic planning. Form Streaming video

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