Title Mobile advertising : engaging willing consumers : international cases & trends / Harald Neidhardt

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (46 min.) : color, sound) Series Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 Henry Stewart talks. Business & management collection. Mobile marketing Contents Contents: Disruption in mobile markets -- Mobile market data -- Mobile ecosystem -- Fragmentation rules mobile -- The 4 E's -- Messaging -- Outdoor integration and innovation -- Mobile rich media content -- China case study -- Mobile viral marketing -- Smartphones on the rise Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Cellular telephone advertising. Cellular telephones. Internet advertising. Internet marketing. Telemarketing. Text messages (Telephone systems). Form Streaming video

Other Titles Mobile advertising : engaging willing consumers : international cases and trends

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