Title Overview of market research / Jean-François Denault

Published London : Henry Stewart Talks, 2020

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (21 min.) : color, sound) Series Marketing strategy, 2056-4570 Henry Stewart talks. Business & management collection. Marketing strategy Contents Market research -- Data collection -- Ethics and market research -- Primary vs. secondary research -- Miles wide vs. deep dive research -- Quantitative and qualitative data Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Marketing research -- Data processing Marketing -- Moral and ethical aspects Marketing -- Moral and ethical aspects Marketing research -- Data processing Form Streaming video

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