Title Fish where the fish are : the future of direct response fundraising / Mal Warwick

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

Copies

Description 1 online resource (1 streaming video file (45 min.) : color, sound) Series Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters, 2056-4570 Henry Stewart talks. Business & management collection. Nonprofit and voluntary sector marketing Contents Contents: Broad potential of direct marketing for nonprofit organizations -- Evolution of techniques and new media employed -- Principal characteristics of nonprofit direct marketing -- Multichannel integration is the key to the future use of direct marketing in nonprofit organizations -- Current trends and future prospects Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Associations, institutions, etc. -- Marketing Direct selling. Nonprofit organizations -- Marketing. Form Streaming video

Other Titles Future of direct response fundraising

  Permalink