Title Facebook / Trevor Johnson

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (37 min.) : color, sound) Series Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 Henry Stewart talks. Business & management collection. Online advertising Contents Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web SUBJECT Facebook Subject Internet advertising. Internet marketing. Social networks -- Computer network resources. Form Streaming video

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