| Description |
xii, 247 pages : illustrations ; 23 cm |
| Series |
Consumption and public life |
|
Consumption and public life.
|
| Contents |
Contents 1 Introduction: Green Consumerism, Green Labelling? -- 2 The Historical Context - Key Trends -- 3 Green Labels and Other Eco-Standards: A Definition -- 4 The Consumers' Role: Trusting, Reflecting or Influencing? -- 5 Our Cases -- 6 Sceptical and Encouraging Arguments -- 7 Policy Contexts and Labelling -- 8 Three Framing Strategies: From a Complex Reality to a Categorical Label -- 9 Organizing the Labelling -- 10 Dealing with Mutual Mistrust -- 11 Green Labelling and Green Consumerism: Challenges and Horizons |
| Summary |
"As conscientious consumers, we have become overwhelmed with alarms about food contamination, over-fishing, clear-felled forests, loss of biodiversity, climate change, chemical pollution, and other environmental and health-related risks. This book is an analysis of a primary set of tools aimed at dealing with these risks: green labels and other eco-standards. The authors address political, regulatory, discursive, and organizational circumstances and raise the questions: how can ecological complexities be translated into a trustworthy and categorical label? Is there a mismatch between the production and consumption of green labels? Is it possible to achieve broad public participation in environmental issues through labelling? This is a timely book that provides a social and policy-oriented analysis of the challenges for green consumerism through green labelling."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages 212-230 |
| Subject |
Eco-labeling.
|
|
Green products.
|
|
Green marketing.
|
| Author |
Klintman, Mikael, 1968-
|
| LC no. |
2008020597 |
| ISBN |
9780230537378 |
|
0230537375 |
|
