Book Cover
E-book
Author Gebhardt, Andrew.

Title Holland flowering : how the Dutch flower industry conquered the world / Andrew Gebhardt
Published Amsterdam : AUP, [2014]
©2014

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Description 1 online resource (264 pages)
Contents Machine generated contents note: Holland Flowering -- Early Dutch Horticulture -- Rise of Aalsmeer's Horticultural Grower's Cooperatives -- Dutch Flower Auction: Traders -- Horticultural Aesthetics -- Planet of Flowers
Summary Worldwide, the indelible image of the Netherlands is the tulip. But the tulip is not alone: flowers of all kinds have long been a key part of both the Dutch identity and the Dutch economy, and in Holland Flowering, Andrew Gebhardt offers a dazzling tour of Dutch flower culture, from the earliest days of horticulture to attempts to grow bulbs on the moon. Building his account around the world's largest flower auction, Aalsmeer's, which is located near Amsterdam, Gebhardt links past and present, petals and painting, colonial trading and the European Union. The resulting book is as unusual as it is ambitious, full of insights into horticulture, the workings of markets, globalization, aesthetics, and Dutch popular culture
Bibliography Includes bibliographical references
Notes English
Online resource; title from PDF title page (ebrary, viewed December 5, 2014)
Subject Dutch -- History
Horticulture -- Netherlands
Flowers -- Netherlands
Cut flower industry -- Netherlands -- History
GARDENING -- Essays.
GARDENING -- Reference.
GARDENING -- Vegetables.
SCIENCE -- Life Sciences -- Horticulture.
BUSINESS & ECONOMICS -- Industries -- General.
Horticulture
Flowers
Dutch
Cut flower industry
Netherlands
Genre/Form History
Form Electronic book
ISBN 9789048522590
9048522595
9048522609
9789048522606