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Book Cover
Book
Author Shapiro, Carl.

Title Information rules : a strategic guide to the network economy / Carl Shapiro, Hal R. Varian
Published Boston, Mass. : Harvard Business School Press, [1999]
©1999

Copies

Location Call no. Vol. Availability
 MELB  658.4038 Sha/Ira  AVAILABLE
Description x, 352 pages : illustrations ; 25 cm
Contents 1. The Information Economy -- 2. Pricing Information -- 3. Versioning Information -- 4. Rights Management -- 5. Recognizing Lock-In -- 6. Managing Lock-In -- 7. Networks and Positive Feedback -- 8. Cooperation and Compatibility -- 9. Waging a Standards War -- 10. Information Policy
Summary Not so fast, say authors Carl Shapiro and Hal R. Varian. In Information Rules they warn managers, "Ignore basic economic principles at your own risk. Technology changes. Economic laws do not." Understanding these laws and their relevance to information goods is critical when fashioning today's successful competitive strategies. Information Rules introduces and explains the economic concepts needed to navigate the evolving network economy. Information Rules will help business leaders and policy makers - from executives in the entertainment, publishing, hardware, and software industries to lawyers, finance professionals, and writers - make intelligent decisions about their information assets
Information Goods - from movies and music to software code and stock quotes - have supplanted industrial goods as the key drivers of world markets. Confronted by this New Economy, many instinctively react by searching for a corresponding New Economics to guide their business decisions. Executives charged with rolling out cutting-edge software products or on-line versions of their magazines are tempted to abandon the classic lessons of economics, and rely instead on an ever changing roster of trends, buzzwords, and analogies that promise to guide strategy in the information age
Analysis Case studies
Information and communications technology
Information society
Management techniques
Overseas item
bedriftsøkonomi
edb
informasjonsteknologi
ledelse
markedsøkonomi
nettverk
næringsliv
sos1011
sosialøkonomi
strategi
økonomi
Notes Includes index
Bibliography Includes bibliographical references and index
Notes Also available online via the World Wide Web, made available by netLibrary
Subject Information society.
Information technology -- Economic aspects.
Author Varian, Hal R.
LC no. 98024923
ISBN 0585164258
087584863X