| Description |
162 pages : illustrations ; 22 cm |
| Series |
PR in practice series |
|
PR in practice series.
|
| Contents |
1. Marketing Communication / MaryLee Sachs -- 2. Internal Communication / Pamela Mounter -- 3. Community Relations / Andrew Mann -- 4. Financial Public Relations / Terrence Collis -- 5. Local Government and Government Relations / Beryl Evans -- 6. Business to Business Public Relations / Nigel Lawrence -- 7. Public Relations for Non-commercial Organisations / Sandra Chalmers -- 8. Sponsorship / John Collard -- 9. Environmental Public Relations / Malcolm Cowing |
| Summary |
"The role of the public relations practitioner is becoming much more sophisticated and demanding. Those entering the profession are expected to possess skills of the highest quality. Public Relations in Practice will aid the development of such skills by looking at the key functional areas of public relations from the practitioner's point of view." "Written in a practical, lucid and easy-to-follow style, and international in scope, the book is full of sound expert advice. Contributions are from authors who work for some of Europe's best known organisations, such as BP Oil, British Aerospace and Help the Aged. Others are specialist consultants in the City, Government and marketing communications. They each provide a sound introduction to a wide range of specialist areas including government/local government relations, community relations, public relations for non-commercial organisations, business-to-business public relations, internal communications, and marketing communications."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Communication in marketing.
|
|
Public relations -- Case studies.
|
|
Public relations.
|
| Author |
Gregory, Anne, 1953-
|
|
Institute of Public Relations (Great Britain)
|
| ISBN |
0749418559 |
|
