| Description |
1 online resource (xii, 227 pages) : illustrations |
| Contents |
Starting a business is personal -- Make smart choices : consider your options -- Beating the odds : get it right from the beginning -- Build a powerful business strategy -- Purpose, promise, and principles : the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- Words of wisdom from the trenches |
| Summary |
Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
New business enterprises.
|
|
Business planning.
|
|
Small business -- Management.
|
|
Business planning
|
|
New business enterprises
|
|
Small business -- Management
|
| Form |
Electronic book
|
| Author |
Kadin, Ellen R.
|
| LC no. |
2011017507 |
| ISBN |
9780814416723 |
|
0814416721 |
|
1283319551 |
|
9781283319553 |
|
9786613319555 |
|
6613319554 |
|
