Title Journal of health care marketing

Published Boone, N.C. : Center for Management Development, John A. Walker College of Business, c1980-c1997 Vol. 1, no. 1 (winter 1980-81)-v. 16, no. 4 (winter 1996)

Online access available from: Health business fulltext elite    01 Jan. 1985 - 31 Dec. 1996 View Resource Record   Business Source Complete    01 Dec. 1980 - 31 Dec. 1996 View Resource Record

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Description 16 volumes : illustrations; 28 cm Later Title Marketing health services Notes Title from cover Imprint varies: Chicago, IL : American Marketing Association, 1986-1996 Issuing Body Issued by: Bureau of Economics and Business Research, John A. Walker College of Business, summer 1981-winter 1984; by: Bureau of Economic and Business Research, John A. Walker College of Business, spring 1984-1985; by: American Marketing Association, 1986-1996 Official organ of: Academy of Health Services Marketing, 1986- Subject Medical care -- Marketing -- Periodicals. Health services administration -- Periodicals. Marketing of Health Services. Genre/Form Periodical. Periodicals. Form Electronic journal Author John A. Walker College of Business. Center for Management Development. John A. Walker College of Business. Bureau of Economics and Business Research. John A. Walker College of Business. Bureau of Economic and Business Research. American Marketing Association. Academy for Health Services Marketing (American Marketing Association) LC no. 83642097 //r972 sc 81003062 ISSN 0737-3252

ABBREV TI J. health care mark OTHER TI Journal of health care marketing Other Titles JHCM

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