Limit search to available items
E-book
Author Morrison, Allen J., author

Title Kenny Rogers Roasters in China / prepared by professor Allen J. Morrison in collaboration with professor J. Stewart Black and Tanya Spyridakis
Published [Glendale, AZ] : Thunderbird, The American Graduate School of International Management, [1996]
copyright 1996
Online access available from:
International Business Online    View Resource Record  

Copies

Description 1 online resource (13 pages, 2 pages)
Series International business online (text)
Thunderbird case series
Contents Kenny Rogers Roasters in China (A) -- Kenny Rogers Roasters in China (B)
Summary Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he evaluates the market potential for KRR in China and selects a joint venture partner for the first restaurant. The accompanying KRR in China (B) case focuses on site selection issues which are at the heart of Tony Wang's ambitions for the restaurant chain in China. Both the (A) and (B) cases can be taught together in a single 90 minute class
Notes Title from resource description page (viewed July 24, 2014)
Thunderbird case number: A07-97-0021
(B), rev. 03/02
This edition in English
Subject Fast food restaurants -- China -- Case studies.
Industrial marketing -- China -- Case studies.
Building sites -- China -- Planning -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Black, Stewart, author
Spyridakis, Tanya, author
Thunderbird, The American Graduate School of International Management, publisher