Title The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson

Edition First edition Published Cambridge, England : Cambridge University Press, 2012

Copies

Location	Call no.	Vol.	Availability
MELB	KN 114.2 Ken/Lor		AVAILABLE

Description xvi, 279 pages ; 24 cm Series Cambridge intellectual property and information law Cambridge intellectual property and information law. Contents pt. 1. Trade marks and brands -- pt. 2. Personal reputation -- pt. 3. Brands and personality -- pt. 4. Measures -- pt. 5. New horizons Summary Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area Analysis Brands Law of reputation Australian Notes Formerly CIP. Uk Bibliography Includes bibliographical references and index Subject Brand name products -- Law and legislation -- Asia. Brand name products -- Law and legislation -- Pacific Area. Libel and slander. Names, Personal -- Law and legislation. Reputation (Law) Author Kenyon, Andrew T. Ng-Loy, Wee Loon. Richardson, Megan. LC no. 2011049111 ISBN 1107017726 (hbk.) 9781107017726 (hbk.)

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