Title The marketing series. 7, The marketing mix : promotion

Published [San Francisco, California, USA] : Kanopy Streaming, 2014

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Description 1 online resource (1 video file, approximately 30 min.) Summary Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion Notes Title from title frames Event Originally produced by TV Choice in 2013 Subject Marketing. Advertising. Direct marketing. Ethics. marketing. ethics (philosophy) Advertising Direct marketing Ethics Marketing Genre/Form Feature films Short films Short films. Feature films. Courts métrages. Form Streaming video Author Kanopy (Firm)

Other Titles Marketing mix : promotion

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