Title Marketing strategy / edited by Dale Littler and Dominic Wilson

Published Oxford : Butterworth-Heinemann, 1994

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Lit/Mre		AVAILABLE

Description viii, 389 pages : illustrations ; 24 cm Series Management readers Management readers. Bibliography Includes bibliographical references and index Subject Management. Marketing -- Management. Author Littler, Dale. Wilson, Dominic. ISBN 0750606622 (paperback)

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