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Author
Blythe, Jim.
Title
Marketing strategy / Jim Blythe
Published
London : McGraw-Hill Education, [2003]
©2003
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.802 Bly/Mst
AVAILABLE
Description
xvii, 299 pages : illustrations ; 25 cm
Bibliography
Includes bibliographical references and index
Subject
Marketing -- Management.
Marketing -- Technique.
Marketing -- Planning.
ISBN
0077098420 paperback
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