Title Marketing strategy : a global perspective / Vernon R. Stauble

Published Fort Worth, Tex. : Dryden Press, [2000] ©2000

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Sta/Msa		AVAILABLE

Description xxii, 451 pages : illustrations ; 28 cm Series The Dryden Press series in marketing Dryden Press series in marketing. Contents Pt. 1. Introduction -- pt. 2. Marketing analysis and plan -- pt. 3. The environmental analysis -- pt. 4. The scope of customer analysis -- pt. 5. The marketing mix -- pt. 6. Marketing strategies Bibliography Includes bibliographical references and indexes Subject Marketing -- Management. LC no. 99064648 ISBN 003026216X

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