Title Marketing strategies : a contemporary approach

Edition Second edition / Ashok Ranchhod and Caľin Gurǎu Published Harlow, England ; New York : Financial Times Prentice Hall, 2007

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.802 Ran/Msa 2007		AVAILABLE

Description xxi, 416 pages : illustrations ; 25 cm Notes Previous ed.: 2004 Bibliography Includes bibliographical references (pages [392]-407) and index Subject Marketing -- Management. Strategic planning. Author Gurău, Călin. ISBN 9780273706748 paperback 0273706748 paperback

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