Title The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty / Gerald E. Smith

Published Old Tappan, New Jersey : Pearson Education, [2016] ©2016

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Description 1 online resource (1 volume) : illustrations Bibliography Includes bibliographical references and index Notes Description based on online resource; title from title page (Safari, viewed January 6, 2016) Subject Marketing. Customer loyalty. Technological innovations. marketing. Customer loyalty Marketing Technological innovations Form Electronic book LC no. 2015953558 ISBN 9780134191560 0134191560 0134191501 9780134191508

Other Titles Marketing strategies that empower consumers and win customer-driven brand loyalty

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