| Description |
xiv, 305 pages ; 25 cm |
| Series |
CSLI lecture notes ; no. 63 |
|
CSLI lecture notes ; no. 63
|
| Contents |
1. The Media Equation -- 2. Politeness -- 3. Interpersonal Distance -- 4. Flattery -- 5. Judging Others and Ourselves -- 6. Personality of Characters --7. Personality of Interfaces -- 8. Imitating Personality -- 9. Good versus Bad -- 10. Negativity --11. Arousal -- 12. Specialists -- 13. Teammates -- 14. Gender -- 15. Voices -- 16. Source Orientation -- 17. Image Size -- 18. Fidelity -- 19. Synchrony -- 20. Motion -- 21. Scene Changes -- 22. Subliminal Images --23. Conclusions about the Media Equation |
| Summary |
In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places |
| Analysis |
Human-computer interaction |
|
Mass media Audiences |
|
Mass media Influence |
|
Mass media Psychological aspects |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages [257]-298) and index |
| Subject |
Human-computer interaction.
|
|
Mass media -- Audiences.
|
|
Mass media -- Influence.
|
|
Mass media -- Psychological aspects.
|
| Author |
Nass, Clifford Ivar.
|
|
Center for the Study of Language and Information (U.S.)
|
| LC no. |
96020329 |
| ISBN |
157586052X |
|
1575860538 (paperback) |
|
