| Description |
x, 277 pages ; 23 cm |
| Contents |
Pt. 1. Planning -- Sect. 1. Setting Goals Is Easy - Finding Them Later Is the Hard Part -- Miriello Grafico: Managing Employee Expectations -- SamataMason: Emulating Client Successes -- Liska + Associates: Keeping the Big Picture in Sight -- Rigsby Design: A Constant State of Becoming -- Sect. 2. Reputation - Boost or Burden? -- Cahan & Associates: Putting Your Reputation to Work -- Landor Associates: How to Defeat Complacency -- Bull Rodger: Reputation as a Control Factor -- Michael Schwab Studio: Sticking with a Good Thing -- Pt. 2. Managing -- Sect. 3. Running a Business That Doesn't Eat Your Creativity for Lunch -- Gee + Chung Design: Listening to One's Heart -- Mirko llic Corp: Uncompromising Creative Ideals -- Sagmeister, Inc.: Find Balance Between Work and Life -- Terry Marks Design: Seven Postulates for Good Business -- Sect. 4. You Can't Paddle If You're at the Helm -- Kiku Obata & Company: Taking Turns at the Plate -- Trickett & Webb: Lots of Small Pyramids -- Chase Design Group: Delegation, Finally -- Ted Wright Illustration: Let the Work Do the Talking -- Sect. 5. How Not to Art Direct Your Staff to Death -- Watts Design: Everyone's an Art Director -- Fossil, Inc.: Directing Art and Hearts -- Vrontikis Design Office: The Gentle Leader -- Willoughby Design Group: Respect, Perspective, and Stepping Away -- Pt 3. Cooperating -- Sect. 6. Together, Wing to Wing and Oar to Oar -- Richardson or Richardson: Dissolving an Office -- Parham Santana: Together, Day In and Day Out -- Number 17: How to Stay Best Friends -- Sayles Graphic Design: Keeping the Business Alive -- Sect. 7. Design or Get Out of the Way -- BBK: A Laissez-Faire Partnership -- AdamsMorioka: Divide and Conquer -- Pressley Jacobs: a design partnership: Reshaping Management -- Pentagram: To Each His or Her Own Specialty -- Pt. 4. Growing -- Sect. 8. Post-Sliced Bread -- Concrete: Blind Optimism and Success -- VSA Partners: Leveraging Growth through Notoriety -- Jennifer Sterling Design: Ignoring Fame Altogether -- Alexander Isley Inc.: Broadening One's Base -- Sect. 9. This Land Is My Land; This Land Is My Land -- Turner Duckworth: A Trans-Atlantic Friendship -- Desgrippes Gobe Group: Logical Worldwide Expansion -- Johnson & Wolverton: Getting Started Overseas -- Selbert Perkins Design: An Office on Both Coasts -- Sect. 10. Quick-Start Start-Up -- WINK: Becoming Vested in Yourself -- Archrival: How to Cause a Stir -- No.parking: Fueled by Naivete and Hope -- Dotzero Design: When Is the Right Time to Start? -- Pt. 5. Rethinking -- Sect. 11. Recovering from the Loss of a Significant Client -- Lippa Pearce Design: How to Be Irreplaceable -- Colby & Partners: Deal with It and Move On -- KMS Team: On Being Prepared -- Kendra Power Design & Communication, Inc.: Learning from Loss -- Sect. 12. Recovering from the Loss of a Significant Creative -- EM2 Design: Making Staff Feel Completely at Home -- The Richards Group: When to Hold on and When to Let Go -- Waters Design: The Unthinkable and Its Aftermath -- Bailey Lauerman: Preparation and Prevention -- Sect. 13. Setting a New Direction -- KINETIK Communication Graphics/Kitchen [K]: Launching a Dream -- Designkitchen: Sharpening Focus on Core Strengths -- KBDA: Moving to New Digs -- Melvaer&Lien: Presenting a Brand-New Face -- Pt. 6. Leaving -- Sect. 14. It's My Party and I'll Fly If I Want To -- Mitre Design: A Firm Splits in Two -- Erowe design: A Fledgling Firm Owner Reflects -- Art Chantry: On Leaving One's Stomping Grounds -- Bo Bothe/Savage Design Group: On Not Leaving -- Sect. 15. To Boldly Go Where No Firm Has Gone Before -- Hornall Anderson Design Works: Changing In-House Culture -- LogoLounge, Inc./Gardner Design: How to Start a Second Business -- UNO Hispanic Advertising + Design: The Benefits of a Very Defined Niche -- Wired/Plunkett + Kuhr: Reevaluating Success |
| Summary |
Pt. 1. Planning -- Sect. 1. Setting Goals Is Easy - Finding Them Later Is the Hard Part -- t Miriello Grafico: Managing Employee Expectations -- SamataMason: Emulating Client Successes -- Liska + Associates: Keeping the Big Picture in Sight -- Rigsby Design: A Constant State of Becoming -- Sect. 2. Reputation - Boost or Burden? -- Cahan & Associates: Putting Your Reputation to Work -- Landor Associates: How to Defeat Complacency -- Bull Rodger: Reputation as a Control Factor -- Michael Schwab Studio: Sticking with a Good Thing -- Pt. 2. Managing -- Sect. 3. Running a Business That Doesn't Eat Your Creativity for Lunch -- Gee + Chung Design: Listening to One's Heart -- Mirko llic Corp: Uncompromising Creative Ideals -- Sagmeister, Inc.: Find Balance Between Work and Life -- Terry Marks Design: Seven Postulates for Good Business -- Sect. 4. You Can't Paddle If You're at the Helm -- Kiku Obata & Company: Taking Turns at the Plate -- Trickett & Webb: Lots of Small Pyramids -- Chase Design Group: Delegation, Finally -- Ted Wright Illustration: Let the Work Do the Talking -- Sect. 5. t How Not to Art Direct Your Staff to Death -- Watts Design: Everyone's an Art Director -- Fossil, Inc.: Directing Art and Hearts -- Vrontikis Design Office: The Gentle Leader -- Willoughby Design Group: Respect, Perspective, and Stepping Away -- Pt 3. Cooperating -- Sect. 6. Together, Wing to Wing and Oar to Oar -- Richardson or Richardson: Dissolving an Office -- Parham Santana: Together, Day In and Day Out -- Number 17: How to Stay Best Friends -- Sayles Graphic Design: Keeping the Business Alive -- Sect. 7. Design or Get Out of the Way -- BBK: A Laissez-Faire Partnership -- AdamsMorioka: Divide and Conquer -- Pressley Jacobs: a design partnership: Reshaping Management -- Pentagram: To Each His or Her Own Specialty -- Pt. 4. Growing -- Sect. 8. Post-Sliced Bread -- Concrete: Blind Optimism and Success -- VSA Partners: Leveraging Growth through Notoriety -- Jennifer Sterling Design: Ignoring Fame Altogether -- Alexander Isley Inc.: Broadening One's Base -- Sect. 9. This Land Is My Land; This Land Is My Land -- Turner Duckworth: A Trans-Atlantic Friendship -- Desgrippes Gobe Group: Logical Worldwide Expansion -- Johnson & Wolverton: Getting Started Overseas -- Selbert Perkins Design: An Office on Both Coasts -- Sect. 10. Quick-Start Start-Up -- WINK: Becoming Vested in Yourself -- Archrival: How to Cause a Stir -- No.parking: Fueled by Naivete and Hope -- Dotzero Design: When Is the Right Time to Start? -- Pt. 5. Rethinking -- Sect. 11. Recovering from the Loss of a Significant Client -- Lippa Pearce Design: How to Be Irreplaceable -- Colby & Partners: Deal with It and Move On -- KMS Team: On Being Prepared -- Kendra Power Design & Communication, Inc.: Learning from Loss -- Sect. 12. Recovering from the Loss of a Significant Creative -- EM2 Design: Making Staff Feel Completely at Home -- The Richards Group: When to Hold on and When to Let Go -- Waters Design: The Unthinkable and Its Aftermath -- Bailey Lauerman: Preparation and Prevention -- Sect. 13. Setting a New Direction -- KINETIK Communication Graphics/Kitchen [K]: Launching a Dream -- Designkitchen: Sharpening Focus on Core Strengths -- KBDA: Moving to New Digs -- Melvaer&Lien: Presenting a Brand-New Face -- Pt. 6. Leaving -- Sect. 14. It's My Party and I'll Fly If I Want To -- Mitre Design: A Firm Splits in Two -- Erowe design: A Fledgling Firm Owner Reflects -- Art Chantry: On Leaving One's Stomping Grounds -- Bo Bothe/Savage Design Group: On Not Leaving -- Sect. 15. To Boldly Go Where No Firm Has Gone Before -- Hornall Anderson Design Works: Changing In-House Culture -- LogoLounge, Inc./Gardner Design: How to Start a Second Business -- UNO Hispanic Advertising + Design: The Benefits of a Very Defined Niche -- Wired/Plunkett + Kuhr: Reevaluating Success |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Graphic arts -- Vocational guidance.
|
|
Commercial art -- Vocational guidance.
|
| LC no. |
2002152007 |
| ISBN |
1581152574 paperback |
|
