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Author O'Rourke, James S., 1946-

Title The business communication casebook : a Notre Dame collection / James S. O'Rourke
Published Cincinnati, Ohio : South-Western, 2002
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Description 1 online resource (xv1, 302 pages) : illustrations
Contents Analyzing a Case Study / O'Rourke, J.S. ix -- Part I Brand Image and Identity -- Bayer Corporation: The Recall of Phenylpropanolamine (PPA) / Hwang, D. (ed.), Kolar, M. (ed.), Cox, B. (ed.), O'Rourke, J.S. (ed.) 3 -- Lucent Technologies: Sustaining the Brand Identity of a Blue Chip Spinoff / Clark, C. (ed.), DiCicco, S. (ed.), O'Rourke, J.S. (ed.) 15 -- Accenture: The Re-branding of Andersen Consulting / Gaul, M. (ed.), Cosenza, L. (ed.), O'Rourke, J.S. (ed.) 21 -- W Hotels: Comfortable, Stylish, and Wired for Today's Savvy Business Traveler / Bonifas, M. (ed.), Van Neuren, M. (ed.), O'Rourke, J.S. (ed.) 27 -- General Motors Corporation and the Death of the Oldsmobile / Berent, J. (ed.), Meier, J. (ed.), O'Rourke, J.S. (ed.) 37 -- Sears Roebuck and Company and the United Colors of Benetton / Hellwig, A.K. (ed.), Loughney, E.E. (ed.), O'Rourke, J.S. (ed.) 55 -- Part II Diversity and Corporate Culture -- Denny's Restaurants: Creating a Diverse Corporate Culture / Abes, M.J. (ed.), Chism, W.B. (ed.), Sheeran, T.F. (ed.), O'Rourke, J.S. (ed.) 65 -- Texaco, Inc. Racial Discrimination Suit / Goria, T. (ed.), Reed, D. (ed.), Skendzel, D. (ed.), O'Rourke, J.S. (ed.) 71 -- Deerfield Hospital Supply, Inc. / Wigton, K. (ed.), O'Rourke, J.S. (ed.) 75 -- Part III The Internet and e-Technology -- Doubleclick, Inc. / Ho, W. (ed.), Misquitta, A. (ed.), Williamson, J. (ed.), O'Rourke, J.S. (ed.) 81 -- Napster: Intellectual Property Rights vs. Music for Free / Brust, J. (ed.), Indart, R. (ed.), Korth, J. (ed.), O'Rourke, J.S. (ed.) 87 -- CD Universe and Internet Security / Delahanty, M. (ed.), Scott, B. (ed.), Simms, B. (ed.), O'Rourke, J.S. (ed.) 107 -- Intel Corporation: The Pentium III Chip / Crawford, C. (ed.), McCullough, P. (ed.), Schlatterback, M. (ed.), O'Rourke, J.S. (ed.) 113 -- TD Waterhouse Investor Services: How Easy is This? / Hudson, J. (ed.), Waddell, B. (ed.), Kehoe, W. (ed.), O'Rourke, J.S. (ed.) 119 -- Part IV Protecting the Environment -- Shell Oil Company U.K. and the Brent Spar / Hales, M. (ed.), Nikolov, N. (ed.), Parker, J. (ed.), O'Rourke, J.S. (ed.) 127 -- Mitsubishi Corporation / Bonner, E. (ed.), Schaefer, J. (ed.), O'Rourke, J.S. (ed.) 133 -- American Electrical, Inc.: Managing an Environmental Crisis / O'Rourke, J.S. 137 -- Part V Crisis Management -- Bridgestone/Firestone, Inc. & Ford Motor Co.: Crisis Management and a Product Recall / Preis, J. (ed.), Lagueux, M. (ed.), O'Rourke, J.S. (ed.) 149 -- McDonald's Corporation and Mad Cow Disease in Europe / Formwalt, B. (ed.), Sackley, P. (ed.), Mackenzie, J. (ed.), O'Rourke, J.S. (ed.) 163 -- Pacific Gas & Electric Corporation: Energy De-Regulation in California / Coons, N. (ed.), Daniels, C. (ed.), O'Rourke, J.S. (ed.) 177 -- ValueJet: Disaster in the Everglades / Moore, N. (ed), Ritter, A. (ed), O'Rourke, J.S. (ed) 185 -- Northwest Airlines and the Blizzard of '99 / Dutmers, A. (ed.), Littlejohn, L. (ed.), Lorch, C. (ed.), O'Rourke, J.S. (ed.) 191 -- Navistar Corporation and a Workplace Shooting / Thorman, J. (ed.), Wesner, D. (ed.), O'Rourke, J.S. (ed.) 203 -- Sara Lee Corporation and the Listeriosis Scare of 1998 / Bonnet, S. (ed.), Burciaga, F. (ed.), Fuller, K. (ed.), O'Rourke, J.S. (ed.) 209 -- Christie's and Sotheby's: The Art World's Price Fixing Scandal / Griffin, J. (ed.), Nemeth, S. (ed.), Flemming, J. (ed.), O'Rourke, J.S. (ed.) 217 -- United Airlines: Customer Service in the Summer of 2000 / Gallagher, J. (ed.), O'Neill, K. (ed.), Putney, M. (ed.), O'Rourke, J.S. (ed.) 223 -- State Farm Insurance Company / Davis, F. (ed.), McLemore, K. (ed.), Orloski, S. (ed.), O'Rourke, J.S. (ed.) 231 -- Part VI Financial Services -- Long-Term Capital Management / Fee, F.J. (ed.), Meyer, M.C. (ed.), O'Rourke, J.S. (ed.) 239 -- Quality Dining and Bruegger's Bagels / Mager, T. (ed.), Pedone, V. (ed.), O'Connor, J. (ed.), O'Rourke, J.S. (ed.) 247 -- Bank of New York: A Money-Laundering Scandal / Fields, M. (ed.), Swain, M. (ed.), O'Rourke, J.S. (ed.) 253 -- Part VII Community Relations -- Chicago Transit Authority / Northcut, J. (ed.), Tucker, K. (ed.), O'Rourke, J.S. (ed.) 261 -- AM General Corporation and the Hummer Plant Expansion / Silveus, T. (ed.), Sarzen, J. (ed.), Strilchuk, M. (ed.), O'Rourke, J.S. (ed.) 265 -- Part VIII International Corporate Issues -- Daimler-Benz Corporation and the Mercedes A-Class / Guerin, B. (ed.), Verot, C. (ed.), O'Rourke, J.S. (ed.) 273 -- BP Colombia / Delgado, R. (ed.), Garcia, A. (ed.), Villalobos, T. (ed.), Steedley, A. (ed.), O'Rourke, J.S. (ed.) 279 -- Xerox Corporation and International Accounting Practices / McGuire, M. (ed.), Shaw, R. (ed.), O'Rourke, J.S. (ed.) 287 -- Coca-Cola and the European Contamination Crisis / Smith, H. (ed.), Feighan, A. (ed.), O'Rourke, J.S. (ed.) 293
Notes Title on copyright p.: Casebook for business communication
Bibliography Includes bibliographical references (pages 300-302)
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Print version record
Subject Business communication -- Case studies.
Corporations -- Public relations -- Case studies.
Issues management -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
ISBN 0203930045 (e-book ; PDF)
9780203930045 (e-book ; PDF)
Other Titles Casebook for business communication