Limit search to available items
Book Cover
E-book
Author O'Rourke, James S., 1946-

Title The business communication casebook : a Notre Dame collection / James S. O'Rourke
Published Cincinnati, Ohio : South-Western, 2002
Online access available from:
ProQuest Ebook Central Subscription Collection    View Resource Record  

Copies

Description 1 online resource (xv1, 302 pages) : illustrations
Contents Analyzing a Case Study / O'Rourke, J.S. ix -- Part I Brand Image and Identity -- Bayer Corporation: The Recall of Phenylpropanolamine (PPA) / Hwang, D. (ed.), Kolar, M. (ed.), Cox, B. (ed.), O'Rourke, J.S. (ed.) 3 -- Lucent Technologies: Sustaining the Brand Identity of a Blue Chip Spinoff / Clark, C. (ed.), DiCicco, S. (ed.), O'Rourke, J.S. (ed.) 15 -- Accenture: The Re-branding of Andersen Consulting / Gaul, M. (ed.), Cosenza, L. (ed.), O'Rourke, J.S. (ed.) 21 -- W Hotels: Comfortable, Stylish, and Wired for Today's Savvy Business Traveler / Bonifas, M. (ed.), Van Neuren, M. (ed.), O'Rourke, J.S. (ed.) 27 -- General Motors Corporation and the Death of the Oldsmobile / Berent, J. (ed.), Meier, J. (ed.), O'Rourke, J.S. (ed.) 37 -- Sears Roebuck and Company and the United Colors of Benetton / Hellwig, A.K. (ed.), Loughney, E.E. (ed.), O'Rourke, J.S. (ed.) 55 -- Part II Diversity and Corporate Culture -- Denny's Restaurants: Creating a Diverse Corporate Culture / Abes, M.J. (ed.), Chism, W.B. (ed.), Sheeran, T.F. (ed.), O'Rourke, J.S. (ed.) 65 -- Texaco, Inc. Racial Discrimination Suit / Goria, T. (ed.), Reed, D. (ed.), Skendzel, D. (ed.), O'Rourke, J.S. (ed.) 71 -- Deerfield Hospital Supply, Inc. / Wigton, K. (ed.), O'Rourke, J.S. (ed.) 75 -- Part III The Internet and e-Technology -- Doubleclick, Inc. / Ho, W. (ed.), Misquitta, A. (ed.), Williamson, J. (ed.), O'Rourke, J.S. (ed.) 81 -- Napster: Intellectual Property Rights vs. Music for Free / Brust, J. (ed.), Indart, R. (ed.), Korth, J. (ed.), O'Rourke, J.S. (ed.) 87 -- CD Universe and Internet Security / Delahanty, M. (ed.), Scott, B. (ed.), Simms, B. (ed.), O'Rourke, J.S. (ed.) 107 -- Intel Corporation: The Pentium III Chip / Crawford, C. (ed.), McCullough, P. (ed.), Schlatterback, M. (ed.), O'Rourke, J.S. (ed.) 113 -- TD Waterhouse Investor Services: How Easy is This? / Hudson, J. (ed.), Waddell, B. (ed.), Kehoe, W. (ed.), O'Rourke, J.S. (ed.) 119 -- Part IV Protecting the Environment -- Shell Oil Company U.K. and the Brent Spar / Hales, M. (ed.), Nikolov, N. (ed.), Parker, J. (ed.), O'Rourke, J.S. (ed.) 127 -- Mitsubishi Corporation / Bonner, E. (ed.), Schaefer, J. (ed.), O'Rourke, J.S. (ed.) 133 -- American Electrical, Inc.: Managing an Environmental Crisis / O'Rourke, J.S. 137 -- Part V Crisis Management -- Bridgestone/Firestone, Inc. & Ford Motor Co.: Crisis Management and a Product Recall / Preis, J. (ed.), Lagueux, M. (ed.), O'Rourke, J.S. (ed.) 149 -- McDonald's Corporation and Mad Cow Disease in Europe / Formwalt, B. (ed.), Sackley, P. (ed.), Mackenzie, J. (ed.), O'Rourke, J.S. (ed.) 163 -- Pacific Gas & Electric Corporation: Energy De-Regulation in California / Coons, N. (ed.), Daniels, C. (ed.), O'Rourke, J.S. (ed.) 177 -- ValueJet: Disaster in the Everglades / Moore, N. (ed), Ritter, A. (ed), O'Rourke, J.S. (ed) 185 -- Northwest Airlines and the Blizzard of '99 / Dutmers, A. (ed.), Littlejohn, L. (ed.), Lorch, C. (ed.), O'Rourke, J.S. (ed.) 191 -- Navistar Corporation and a Workplace Shooting / Thorman, J. (ed.), Wesner, D. (ed.), O'Rourke, J.S. (ed.) 203 -- Sara Lee Corporation and the Listeriosis Scare of 1998 / Bonnet, S. (ed.), Burciaga, F. (ed.), Fuller, K. (ed.), O'Rourke, J.S. (ed.) 209 -- Christie's and Sotheby's: The Art World's Price Fixing Scandal / Griffin, J. (ed.), Nemeth, S. (ed.), Flemming, J. (ed.), O'Rourke, J.S. (ed.) 217 -- United Airlines: Customer Service in the Summer of 2000 / Gallagher, J. (ed.), O'Neill, K. (ed.), Putney, M. (ed.), O'Rourke, J.S. (ed.) 223 -- State Farm Insurance Company / Davis, F. (ed.), McLemore, K. (ed.), Orloski, S. (ed.), O'Rourke, J.S. (ed.) 231 -- Part VI Financial Services -- Long-Term Capital Management / Fee, F.J. (ed.), Meyer, M.C. (ed.), O'Rourke, J.S. (ed.) 239 -- Quality Dining and Bruegger's Bagels / Mager, T. (ed.), Pedone, V. (ed.), O'Connor, J. (ed.), O'Rourke, J.S. (ed.) 247 -- Bank of New York: A Money-Laundering Scandal / Fields, M. (ed.), Swain, M. (ed.), O'Rourke, J.S. (ed.) 253 -- Part VII Community Relations -- Chicago Transit Authority / Northcut, J. (ed.), Tucker, K. (ed.), O'Rourke, J.S. (ed.) 261 -- AM General Corporation and the Hummer Plant Expansion / Silveus, T. (ed.), Sarzen, J. (ed.), Strilchuk, M. (ed.), O'Rourke, J.S. (ed.) 265 -- Part VIII International Corporate Issues -- Daimler-Benz Corporation and the Mercedes A-Class / Guerin, B. (ed.), Verot, C. (ed.), O'Rourke, J.S. (ed.) 273 -- BP Colombia / Delgado, R. (ed.), Garcia, A. (ed.), Villalobos, T. (ed.), Steedley, A. (ed.), O'Rourke, J.S. (ed.) 279 -- Xerox Corporation and International Accounting Practices / McGuire, M. (ed.), Shaw, R. (ed.), O'Rourke, J.S. (ed.) 287 -- Coca-Cola and the European Contamination Crisis / Smith, H. (ed.), Feighan, A. (ed.), O'Rourke, J.S. (ed.) 293
Notes Title on copyright p.: Casebook for business communication
Bibliography Includes bibliographical references (pages 300-302)
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Print version record
Subject Business communication -- Case studies.
Corporations -- Public relations -- Case studies.
Issues management -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
ISBN 0203930045 (e-book ; PDF)
9780203930045 (e-book ; PDF)
(paperback)
(paperback)
Other Titles Casebook for business communication