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Book Cover
E-book
Author Mukherjee, Saral, author

Title Neons fashion LLP (A) : a small seller on Amazon marketplace / Saral Mukherjee, Abhishek, Soundarya Balasubramani
Published London : Indian Institute of Management, Ahmedabad, 2019

Copies

Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business. Cases
Summary This case provides details of how independent sellers are at the mercy of marketplace operators and ends with the need to review the choices of sales channels for different categories like fashion garments and fashion accessories and for the upcoming launch of kids' shoes
Notes Originally Published in Mukherjee, S., Abhishek., & Balasubramani, S. (2019). Neons Fashion LLP (A): A small seller on Amazon marketplace. IIMA/MAR0509(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad
Description based on XML content
Subject Small business -- Case studies
Teleshopping -- Case studies
Sales -- Case studies
Sales.
Small business.
Teleshopping.
Genre/Form Case studies.
Form Electronic book
Author Abhishek, author
Balasubramani, Soundarya, author
ISBN 9781529776218
152977621X
Other Titles Neons fashion limited liability partnership: a small seller on Amazon marketplace