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Book Cover
Author Fair, Laura, author

Title Reel pleasures : cinema audiences and entrepreneurs in twentieth-century urban Tanzania / Laura Fair
Published Athens, Ohio : Ohio University Press, 2018
Online access available from:
ProQuest Ebook Central    View Resource Record  
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource
Series New African histories
New African histories series
Contents Building business and building community : the exhibition and distribution industries in Tanzania, 1900s/50s -- The men who made the movies run, 1940s/90s -- Making love in the Indian Ocean : Hindi films and Zanzibari audiences in the 1950s -- Global films and local reception : audience preferences, 1950s/80s -- Cinemas, cities, and audiences : cultural geographies and social difference at the show -- Drive-in socialism : debating modernities and development in Dar es Salaam -- The independence generation goes to the show -- The political economy of cinema, 1960s/80s -- Epilogue a new world : transformations in mediascapes, the 1990s and beyond
Summary Reel Pleasures brings the world of African moviehouses and the publics they engendered to life, revealing how local fans creatively reworked global media-from Indian melodrama to Italian westerns, kung fu, and blaxploitation films-to speak to local dreams and desires. In it, Laura Fair zeroes in on Tanzanians' extraordinarily dynamic media cultures to demonstrate how the public and private worlds of film reception brought communities together and contributed to the construction of genders, generations, and urban citizenship over time. Radically reframing the literatures on media exhibition, distribution, and reception, Reel Pleasures demonstrates how local entrepreneurs and fans worked together to forge the most successful cinema industry in colonial sub-Saharan Africa. The result is a major contribution to the literature on transnational commodity cultures
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (EBSCO, viewed December 13, 2017)
Subject Motion picture audiences -- Social aspects -- Tanzania
Motion picture industry -- Tanzania
Motion picture theaters -- Tanzania
Motion picture industry.
Motion picture theaters.
Form Electronic book
ISBN 0821446118