Title Oreo : crowdsourcing as a marketing tactic / Ernest Baskin, Thomas Vecchio

Published London : SAGE Publications: SAGE Business Cases Originals, 2018

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Human computation -- Case studies Consumer behavior -- Case studies Consumer behavior Human computation Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Vecchio, Thomas, author ISBN 9781526447241 152644724X

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