| Description |
1 online resource |
| Series |
Online access with DDA: Askews (Economics)
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| Contents |
Introduction / Erika Rappaport, Sandra Trudgen Dawson and Mark J. Crowley -- Who is the Queer consumer? Historical perspectives on capitalism and homosexuality / Justin Bengry -- 'Healthier and better clothes for men': men's dress reform in interwar Britain / Ina Zweiniger-Bargielowska -- Selling, consuming and becoming the beautiful man in Britain: 1930s and 1940s / Paul R. Deslandes -- Rational recreation in the age of affluence: the café and working class youth in London, c. 1939-65 / Kate Bradley -- Teenagers, photography, and self-fashioning, 1956-65 / Penny Tinkler -- Unwanted consumers: violence and consumption in British football o the 1970s -- Consumer communication as commodity: British advertising agencies and the global market for advertising, 1780-1980 / Stefan Schwarzkopf -- Drink empire tea: gender, conservative politics and imperial consumerism in Inter-war Britain / Erika Rappaport -- Female credit customers, the United Africa Company and consumer markets in postwar Ghana / Bianca Myrilla -- Designing consumer society: citizens and housing plans during World War II / Sandra Trudgen Dawson -- Saving for the nation: the post office and national consumerism, c. 1860-1945 / Mark J. Crowley -- Prosperity for all? Britain and mass consumption in western Europe after WOrld War II / Kenneth Mouré -- A house divided: the organized consumer and the British Labour Party, 1945-60 / Peter Gurney -- Early British television: the allure and threat of America / Kelly Boyd |
| Summary |
"In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods. From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations. Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain's domestic history and its relationship with its Empire, with Europe and with the United States."--Publisher's description |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Consumers -- Great Britain -- History -- 20th century
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Consumption (Economics) -- Social aspects -- Great Britain -- History -- 20th century
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Consumption (Economics) -- Social aspects -- History -- 20th century
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British & Irish history.
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Food & society.
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Social & cultural anthropology, ethnography.
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BUSINESS & ECONOMICS -- Economics -- Macroeconomics.
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POLITICAL SCIENCE -- Economic Conditions.
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Consumers
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Consumption (Economics) -- Social aspects
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Verbraucher
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Verbraucherverhalten
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Kaufverhalten
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Great Britain
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Großbritannien
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| Genre/Form |
Electronic books
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History
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| Form |
Electronic book
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| Author |
Rappaport, Erika Diane, 1963-
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Dawson, Sandra Trudgen
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Crowley, Mark J
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| ISBN |
9780857855305 |
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0857855301 |
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9780857855572 |
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0857855573 |
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9781474219501 |
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1474219500 |
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1000183076 |
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9781000183078 |
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1003085032 |
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9781003085034 |
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