| Description |
1 online resource (1 volume) |
| Contents |
Personal branding 101 -- You gotta dream big -- Know thy reader -- Get real with your goals -- Best advice in the business -- Your priority list -- Your online marketing plan -- Building your website -- Mailing list of fans -- To blog or not to blog -- Social media and social networking -- DIY online book publicity -- Promote without being promotional -- Monitor and adjust |
| Summary |
There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time |
| Notes |
Includes index |
|
Online resource; title from title page (viewed March 24, 2016) |
| Subject |
Books -- Internet marketing
|
|
Authorship -- Internet marketing.
|
|
LANGUAGE ARTS & DISCIPLINES -- Journalism.
|
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Authorship -- Internet marketing.
|
| Form |
Electronic book
|
| ISBN |
9781626567870 |
|
1626567875 |
|
9781626567863 |
|
1626567867 |
|
