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Book Cover
E-book
Author Hambrick, Marion E., author

Title Papa John's : use of image repair to address public relations crises / Marion E. Hambrick
Published London : SAGE Publications: SAGE Business Cases Originals, 2019

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In August 2018, executives at Papa John's addressed what they hoped would be the last public relations crisis in a long list of image repair challenges dating back to November 2017. These crises included Papa John's then CEO John Schnatter publicly expressing his discontent with the National Football League and its handling of the National Anthem debate, the declining financial performance and stock price of the company, and the news of Schnatter's use of a racial slur during a company conference call. Using various image repair strategies, company leaders attempted to put the negative news behind them and focus on strategic opportunities such as improved product quality, employee training, and marketing. This case study gives readers an opportunity to evaluate Papa John's image repair process and make projections about the next moves of the company within and outside of sports
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Schnatter, John
Papa John's International, Inc.
SUBJECT Papa John's International, Inc. fast
Subject Corporate image -- Case studies
Public relations -- Case studies
Crisis management -- Case studies
Corporate image
Crisis management
Public relations
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781526483638
1526483637