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Book Cover
E-book
Author Lopuck, Lisa.

Title Web design for dummies / Lisa Lopuck
Edition Third edition
Published Hoboken, NJ : John Wiley & Sons, 2012
Online access available from:
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Description 1 online resource : color illustrations
Series --For dummies
--For dummies.
Contents Part V. : The Part of Tens
Author's Acknowledgments -- Contents at a Glance -- Introduction -- About This Book -- Conventions Used in This Book -- Foolish Assumptions -- What You Shouldn't Read -- How This Book Is Organized -- Icons Used in This Book -- I'm Here if You Need Me! -- Part I. : The Web Design Kick-Off -- 1. : So You're Designing a Website -- The People Involved -- Getting Started in Web Design -- Getting Experience -- 2. : From Concept to Execution -- Phase 1: Definition -- Phase 2: Design -- Phase 3: Development -- Phase 4: Deployment
Creating Sizzling Printed PresentationsPresenting to Clients -- Part IV. : Producing the Final Website -- 13. : Building the Presentation Layer -- HTML: The Glue That Holds a Page Together -- HTML5 -- DHTML, JavaScript, jQuery, and Ajax -- CSS -- 14. : Platform Selection, Content Management, Analytics, and SEO -- Development Platform -- Content Management -- Web Analytics -- Search Engine Optimization -- 15. : Websites on Steroids -- Extending Website Functionality -- E-commerce Websites -- Personalized Web Pages with Cookies -- Browser and Location Detection -- Global Website Performance
Developing Testable PrototypesPrepping for the User Test -- Carrying Out the User Test -- "Houston, We Have a Problem . . .": Evaluating Results -- Part III. : Designing Web Graphics -- 7. : Web Graphic Design 101 -- Crafting the Visual Interface -- Establishing Visual Priority -- Adding Breathing Space -- Establishing a Design Style Guideline -- 8. : Letter-Perfect Type Design -- Text That You Can Actually Read -- Controlling Text Display -- Working with CSS -- 9. : Understanding Web Color, Resolution, and File Formats -- The Secret World of RGB -- Color Bit Depth -- Hexadecimal Color Code
Image and Monitor ResolutionBitmap versus Vector Graphics -- Image Compression and File Formats -- 10. : Building Your Web Comps -- The Usual Software Suspects -- Mood Boards: Setting the Tone -- Design Resources -- Building a Web-Page Template from Scratch -- Web Background Graphics -- 11. : Getting Inspired: Web-Design Ideas -- Developing Design Directions -- Gathering Design Input -- Getting Ideas for Visual and Interaction Design -- Designing a Mobile-Friendly Version of Your Site -- 12. : Presenting Your Design Masterpiece -- Assembling an Online Presentation
Phase 5: Maintenance -- Part II. : User-Friendly Design -- 3. : Designing the Right Site for the Right Crowd -- Who Is the Audience -- Building an Outline for Your Site -- Creating a Sitemap -- Building a Map for a Site Redesign -- Developing a Marketing Plan -- 4. : Organizing and Navigating Web Content -- Page-Level Planning -- Presenting Content on the Page -- Getting Around in Style -- 5. : User Interface Design for the Web -- Interaction Design -- Visual Design's Role in Usability -- Consistency Is Everything -- Maximizing Space -- 6. : User Testing: Lab Coats Not Required
Summary Build your own eye-popping site designCreate a user-friendly site, design great graphics, and make updating easyIt can take a flock of folks to build, design, and maintain an out-of-sight Web site. Whether you're designing a site on your own or are a member of a design team, this updated guide will be your best assistant
Notes Print version record
Subject Web sites -- Design.
Form Electronic book
ISBN 1118221745 (electronic bk.)
1118235541 (electronic bk.)
1118260392 (ebk)
9781118221747 (electronic bk.)
9781118235546 (electronic bk.)
9781118260395 (ebk)